Flow campaign
2015-07-27

什么是流?

众议院音乐需要有流动。流动DJ永邦Rizardo的音乐倡议,始于2013年的SLAM!FM一个每周一次的广播节目。这一举措已经演变成乐章,用一些阶段hostings对无论是在荷兰著名的音乐节,以及国外,像舞蹈谷,释放你的心灵,夏季音乐节,阿姆斯特丹舞蹈活动等。流程现在也将演变成双方唱片公司和商品品牌。

商标概念,印刷术和着色

 

这个标志代表表示house音乐流的音乐领域:Deephouse,科技楼,和众议院一般。

对于排版我们使用了相匹配的三角形形状的字体。所以我们来到Cassanet。这种字体是现在流通的主要字体。

对于每一个事件,我们总是使用不同的配色方案。流程阶段组织在节日,也是clubnights。因此,我们在划分的颜色它。对于节日我们使用彩色背景和clubnights一个黑色。

 

我们被要求开发和设计的竞选2014年,我们认为这将是巨大的,一个真正的流量三角形暴露于各种“流”,用墨在水中。这导致了一系列的图像和视频的时使用的各个别事件的通信。

 

这些运动

因为我们已经好几天做了多个视频和照片写真我们有图像的大量在我们的处置。这导致每个事件的颜色为主题的交流,比如阿姆斯特丹舞事件有黑/白/黄色的配色方案,并为舞蹈谷,我们使用黄/粉红色的配色方案。



What is Flow?
House music needs to have Flow. Flow is a musical initiative of DJ Franky Rizardo that started in 2013 as a weekly radio show on SLAM!FM. The initiative has now evolved into a musical movement, with a number of stage hostings on prestigious festivals both in The Netherlands as well as abroad, like Dance Valley, Free Your Mind, Summer Festival, Amsterdam Dance Event and so on. Flow will now also evolve into both a record label and merchandise brand. 

Logo Concept, Typography & Coloring
The logo represents the musical areas of house music Flow represents: Deephouse, Tech House, and House in general.
For the typography we used a font that matches the triangular shape. So we came to Cassanet. This font is now the main font of FLOW.
For each event we always use a different color scheme. Flow organizes stages at festivals, but also clubnights. Therefore, we have divided it in color. For festivals we use a colored background and the clubnights a black one.
 
The making of
We were asked to develop and design the campaign for 2014. We thought it would be great to expose a real Flow-triangle to all kinds of 'flows', with ink in water. This resulted in a series of images and videos that are used for the communication of each individual event.
 
The campaigns
Because we had done multiple video- and photoshoots over several days we had an enormous amount of images at our disposal. This resulted in color-themed communication per event, for instance Amsterdam Dance Event had the black/white/yellow color scheme, and for Dance Valley we used the yellow/pink color scheme.



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